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Asahi Photoproducts to reorganize North American sales network

The company is refocusing on the reseller network that has sold its products since 2000.

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By: Greg Hrinya

Editor, Label & Narrow Web

Asahi Kasei E-materials, a supplier of photopolymer printing plates to the flexographic printing industry, is reorganizing its photoproducts sales network in North America. Asahi will discontinue its direct sales efforts, and will rely on its reseller network for all sales and technical support activities. In doing so, Asahi is in the process of closing the Atlanta Office of Asahi Kasei America Inc.(AKA).

In the view of the strength of the Japanese yen compared with US and Canadian dollars, and the slow recovery of the North American economies, Asahi decided to provide technical and sales support through its network of distribution partners.

While Asahi had overseen its North American sales efforts from the Atlanta Office of AKA since 2008, the company has provided its products and service through the North American distribution network it has utilized since 2000. These reseller partners include Correct-Touch Graphic Arts, RBCOR, All Printing Resources, and Heidelberg Canada Graphic Equipment.

The office in Atlanta will conduct business until existing accounts are transitioned to the reseller network.



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